Travel and Leisure magazine declares that Istra is "the next Provence," whatever that may mean. This may well be the case, althugh it remains unclear just what this may mean for the present Provence or for any of the Provences which may have come after it. Before the next Provence pops up, though, they note the construction of some new sites for mass elite tourism and the intrduction of cheap air routes from the UK. My advice would be to avoid the better-known "beaches," which "sparkle as brightly as those of the better-known coast to the south" (why would you want a beach to sparkle?) and head inland.